5.6x
Representative exampleReturn on ad spend
DTC fashion brand, Canada9 months
Social Media Marketing
Social Media Marketing Services That Grow Buying Audiences
We plan, produce and run organic and paid social on Instagram, Facebook, LinkedIn, TikTok and YouTube, building the right following and guiding it toward a purchase through one measurable funnel.
- Content shaped for each platform's audience and format
- Organic and paid social planned as one
- Reports on the leads and sales social produces
Request a Free Growth Audit
Say what is slowing your growth. A senior specialist will reply within one working day.
About Social Media
What Is Included in Social Media Marketing?
Social media marketing includes content, community management, creator partnerships and paid ads on platforms such as Instagram, LinkedIn, TikTok and Facebook, used to build awareness, trust and demand. Its purpose is to turn attention into customers, and posting volume is only a means to that.
As a social media marketing agency, we treat each platform as its own channel with a distinct audience and content style, and we link every channel to a clear funnel so followers go on to become leads and buyers.
AZGHAM is a full-service digital marketing agency, so SEO research shapes your social content, paid campaigns support it and email captures the people it reaches.
At a glance
- Starts with
- Free written audit and plan
- First deliverable
- Inside one week
- Contract
- Rolling monthly
- Reporting
- Live dashboard and a monthly call
- Owned by
- A named specialist
Common problems
Is Social Media Costing More Time Than It Returns?
Social media is costing more than it returns if you see these signs.
Regular posts, no results
You post on schedule, yet engagement stays low and nobody gets in touch.
No one has the time
Content falls to whoever is free that day, so quality and consistency slip.
One post for every platform
The same post is pasted onto each network and suits none of them.
Followers who don't buy
The audience grows, but it is not made up of people who purchase.
Boosts without a plan
Boosted posts use up budget with no audience or conversion strategy behind them.
Comments and DMs ignored
Questions and possible leads wait without a reply while prospects move on.
Deliverables
What Does Our Social Media Management Include?
Our social media management includes strategy, creative, community and paid social, run as a single programme.
Social strategy and calendar
Choice of platforms, content pillars, posting frequency and a monthly calendar built around your campaigns and launches.
Content creation
Graphics, carousels, short videos and captions made for each platform by our designers and copywriters.
Community management
Prompt replies to comments and messages, with leads passed to your sales team and common questions logged.
Paid social advertising
Meta, TikTok and LinkedIn campaigns that push your strongest content and retarget people who engaged.
Creator and influencer campaigns
Finding, briefing and managing creators whose followers match your buyers, with clear tracking of results.
Social listening and insights
Tracking what people say about your brand, competitors and industry to catch opportunities and risks early.
Our process
How Does Our Social Media Marketing Process Work?
Our social media process follows a repeatable monthly cycle that keeps quality high and lessons flowing into the next month.
- 1
Audit and audience research
Week 1We study your channels, competitors and audience data, and record current reach, engagement and conversions.
- 2
Strategy and brand voice
Week 2We agree platforms, pillars, voice and funnel goals, plus a paid social plan and budget.
- 3
Content production
MonthlyWe make a full month of content and send it for approval in advance, so nothing is rushed.
- 4
Publish, engage and promote
DailyPosts go out on schedule, conversations are handled and the best performers get paid support.
- 5
Report and refine
MonthlyWe look at what produced engagement, leads and sales, then shape next month's plan around it.
The first step costs nothing.
Receive the written audit and plan, then choose whether to go ahead with us.
Results we track
How Do We Measure Social Media Results?
We measure social media by leads and sales. Surface metrics still appear in reports, but these are the figures we optimise for.
- Leads and sales from social
- Growth in engaged audience
- Engagement rate
- Cost per result (paid)
- Website traffic from social
- DM response time
These composite examples show how this service works with others. As clients approve publication, named case studies will replace them.
Tools & platforms
Which Tools Do We Use for Social Media?
Where we can, we work inside the tools you already pay for, and we only suggest new ones when there is a clear benefit.
- TikTok
- YouTube
- Meta Ads
- Hootsuite
- Buffer
- Figma
All product names and logos belong to their owners and appear here only to show which tools we use.
Industries
Which Industries Do We Deliver This Service For?
Buyers behave differently in every sector. We already have tested approaches for this service in the industries below.
- Fashion
- Hospitality
- Ecommerce
- Education
- Nonprofits
- Real Estate
- Dental
- Healthcare
- Automotive
Why AZGHAM
What Sets Our Social Media Marketing Agency Apart?
Strategy comes first
Every post has a funnel role, such as awareness, trust or conversion, and is measured on it.
Creative made in-house
Designers, video editors and copywriters in one team produce on-brand content quickly.
Organic and paid combined
Organic posts show us what resonates, and paid social takes it to the right audiences.
Tied to sales
Leads from comments and DMs are captured and passed on, and results are traced to revenue.
Working together
How Can We Work Together?
We scope each engagement after the free audit, so you pay only for work tied to your targets. Ongoing work runs on a monthly basis.
Social Strategy
Suits: internal teams that need a direction
- Channel and competitor audit
- Content pillars and brand voice
- A 90-day content plan
- Templates and a posting guide
- Recommended
Managed Social Media
Suits: brands that want a steady, polished presence
- Content created every month
- Scheduling and publishing
- Community management
- Monthly analytics and review
Social Growth Programme
Suits: brands selling through social
- All of Managed Social Media
- Paid social campaign management
- Short-form video production
- Creator partnerships
Unsure which model suits you? Begin with the free audit and we will suggest one.
FAQ
Common Social Media Questions
What clients usually want to know before this service begins.
Which social platforms should our business use?
Your business should be on the platforms your buyers use regularly, and no others. B2B brands tend to do best on LinkedIn, while consumer brands often focus on Instagram, TikTok and Facebook. We suggest a focused mix after reviewing your audience and goals, because two strong platforms outperform five average ones.
How many posts do you publish each week?
Usually three to five posts per platform each week, depending on the platform and your goals, with stories or short videos where they fit. We set the exact frequency in your strategy.
Can we approve posts before they go live?
Yes. Each month's content appears in a shared calendar ahead of time, leaving room for your feedback and sign-off before anything is published.
Do you produce video?
Yes. We make short videos such as reels, TikToks and shorts from footage you send, stock footage, motion graphics or shoots we organise.
How is social media ROI measured?
We track traffic, leads, sign-ups and sales from social using UTM links, platform pixels and your CRM, alongside engagement and reach, so you can see what social adds to revenue.
Does the service include paid social?
Paid social is part of the growth programme and can also be added to managed social. You pay ad spend to the platforms directly, separate from our management fee.
Pairs well with
Which Services Work Well Alongside This One?
These services share data and a plan with this one, and together they get more done.
Performance Marketing & Paid Media
Google, Meta and LinkedIn ads run against an agreed cost per acquisition.
Google AdsMeta AdsLinkedIn AdsContent Marketing
Articles and guides that answer what buyers ask and hold rankings for years.
Editorial plansArticlesLead magnetsBranding & Graphic Design
Identity systems that make the brand easy to recognise and the next step clear to visitors.
IdentityGuidelinesCampaign creative
Talk to the team
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. Every message goes to a senior specialist, who replies with a practical next step within one working day.
- Nothing to sign
- A written plan within a week
- An answer within one working day