312K
Organic clicks
Ecommerce brand, New Zealand
12 months
Ecommerce
Organic clicks: 312K in 12 months
The starting point
Organic visits went mostly to the homepage and a handful of dated blog posts, and the product categories that earn the money hardly ranked at all.
What the data showed
Keyword data showed thousands of searches a month for category terms, with no page on the site built to answer them.
Our changes
- Reorganised categories around what buyers search for
- Wrote and optimised a landing page for each category
- Made slow templates faster and fixed crawl errors
- Ran paid search on key terms until organic rankings caught up