312K
Representative exampleOrganic clicks
Ecommerce brand, New Zealand12 months
Performance Marketing & Paid Media
Performance Marketing Agency Running Ads That Earn a Profit
We manage Google, Meta, LinkedIn and TikTok campaigns against the figures your business cares about: cost per acquisition, return on ad spend and qualified pipeline.
- Accounts run to CPA and ROAS targets we agree with you
- Conversion tracking checked before budgets go up
- Ad creative and landing pages included
Request a Free Growth Audit
Say what is slowing your growth. A senior specialist will reply within one working day.
About Performance Marketing
What Is Performance Marketing?
Performance marketing is paid advertising judged by business results such as leads, sales and revenue, instead of reach or awareness. Each unit of spend is traced to the outcome it produced, and budget shifts toward the campaigns that deliver.
Our PPC management covers far more than bids. Whether ads make money depends on accurate tracking, the right audiences, persuasive creative and landing pages that convert, so we take charge of all four.
AZGHAM is a digital marketing agency, which lets us tie paid media to SEO, email and CRO, so paid traffic keeps converting long after the first click.
At a glance
- Starts with
- Free written audit and plan
- First deliverable
- Inside one week
- Contract
- Rolling monthly
- Reporting
- Live dashboard and a monthly call
- Owned by
- A named specialist
Common problems
Is Your Ad Spend Earning Its Keep?
Your ad spend is probably underperforming if you recognise these patterns. We see them in nearly every account we audit.
Costs up, results flat
Spend rises month after month, leads and sales stay level, and no one can explain the gap.
Tracking nobody trusts
Ad platforms claim conversions your CRM cannot find, so decisions rest on weak data.
Worn-out creative
The same ads have been running for months and results fade as people stop noticing them.
Budget spread too widely
Money is divided across so many campaigns and platforms that nothing gathers enough data.
Clicks sent to the wrong page
Ads lead to generic pages that do not match what the ad promised.
Reports with no plan
Monthly PDFs are packed with metrics but say nothing about lowering cost per acquisition.
Deliverables
What Does Our Paid Media Management Include?
Our paid media management covers the full funnel, run by specialists who are accountable for the results.
Google Ads management
Search, Performance Max, Shopping, Display and YouTube campaigns, organised around high-intent keywords and your most profitable products.
Meta and TikTok advertising
Prospecting and retargeting on Facebook, Instagram and TikTok, with audiences modelled on your best customers.
LinkedIn and B2B paid media
Targeting by account and job title to build B2B pipeline, with lead forms feeding straight into your CRM.
Conversion tracking and attribution
GA4, Tag Manager, conversion APIs and offline conversion uploads, so each platform learns from real sales.
Creative testing
A regular testing cycle for hooks, formats and offers, with fresh ad concepts from our design team.
Landing pages and offers
Landing pages built for each campaign and tested to raise conversion rates, which brings down every cost after the click.
Our process
How Do We Manage Paid Media?
We manage paid media by fixing the foundations first and then scaling what works, one measured step at a time.
- 1
Account and tracking audit
Week 1We examine account structure, wasted spend, audiences, creative and tracking accuracy, and record your starting CPA and ROAS.
- 2
Strategy and targets
Week 2Agreed CPA or ROAS targets, a plan for channels and budget, and a roadmap for creative tests.
- 3
Rebuild and launch
Weeks 2 to 4Tracking repaired, campaigns restructured, new creative and landing pages live, and wasted spend cut at once.
- 4
Optimise and test
WeeklyWe adjust bids, budgets, audiences and creative every week while A/B tests run continuously.
- 5
Scale and report
MonthlyBudget shifts to proven campaigns, and a monthly review covers results, lessons and the next round of tests.
The first step costs nothing.
Receive the written audit and plan, then choose whether to go ahead with us.
Results we track
How Do We Measure Paid Media Performance?
We measure paid media in revenue terms. These are the figures we manage every account against and report each month.
- Cost per acquisition (CPA)
- Return on ad spend (ROAS)
- Qualified leads and pipeline
- Conversion rate
- Customer acquisition cost
- Wasted spend removed
5.6x
Representative exampleReturn on ad spend
DTC fashion brand, Canada9 months43%
Representative exampleLower cost per lead
Healthcare group, United Kingdom4 months
These composite examples show how this service works with others. As clients approve publication, named case studies will replace them.
Tools & platforms
Which Tools Do We Use for Performance Marketing?
Where we can, we work inside the tools you already pay for, and we only suggest new ones when there is a clear benefit.
- Google Ads
- Meta Ads
- TikTok
- Microsoft Advertising
- Google Analytics
- Google Tag Manager
- Looker Studio
- Google Merchant Center
All product names and logos belong to their owners and appear here only to show which tools we use.
Industries
Which Industries Do We Deliver This Service For?
Buyers behave differently in every sector. We already have tested approaches for this service in the industries below.
- Ecommerce
- Fashion
- SaaS
- Healthcare
- Dental
- Law Firms
- Real Estate
- Automotive
- Home Services
Why AZGHAM
What Sets Our PPC and Paid Media Agency Apart?
Targets agreed at the start
We set CPA or ROAS targets with you first and run the account against them every week.
Tracking fixed first
We correct measurement before raising spend, since optimising on bad data only speeds up costly mistakes.
Creative and pages made in-house
Our designers and developers turn out new ads and pages quickly, so tests never wait on assets.
No lengthy contracts
Rolling monthly terms and full ownership of your accounts. You stay only if the results justify it.
Working together
How Can We Work Together?
We scope each engagement after the free audit, so you pay only for work tied to your targets. Ongoing work runs on a monthly basis.
Paid Media Audit
Suits: reviewing an account before switching agencies
- Structure and wasted spend review
- Tracking and attribution check
- Creative and landing page review
- A ranked action plan
- Recommended
Managed Paid Media
Suits: businesses with a steady ad budget
- Campaigns run on 1 to 3 platforms
- Weekly optimisation and tests
- Conversion tracking upkeep
- Monthly performance review
Full-Funnel Growth
Suits: growing spend across several channels
- Campaigns across multiple platforms
- New ad creative every month
- Landing page builds and CRO
- Attribution and revenue reporting
Unsure which model suits you? Begin with the free audit and we will suggest one.
FAQ
Common Performance Marketing Questions
What clients usually want to know before this service begins.
What should our ad budget be?
The right ad budget depends on your market, margins and goals. During the audit we model a starting budget from realistic cost per click and conversion rates, then raise spend as campaigns prove profitable. You pay ad spend straight to the platforms, separately from our management fee.
How soon does paid media show results?
Paid media is the quickest channel. Repairing tracking and cutting waste often improves efficiency within a few weeks, and campaigns usually need four to eight weeks of data and testing to settle into steady, optimised performance.
What ad platforms do you run campaigns on?
We manage Google Ads (Search, Performance Max, Shopping and YouTube), Meta (Facebook and Instagram), LinkedIn, TikTok and Microsoft Advertising. We suggest platforms according to where your buyers spend their time.
Will we still own our ad accounts?
Yes, always. Your accounts, data, audiences and creative stay yours. We work through user permissions, so you keep everything if we stop working together.
Will you make the ads and landing pages?
Yes. Our designers make the ad creative and our developers build the landing pages, so we can test faster and lift conversion rates instead of only changing bids.
How are you different from other PPC agencies?
We judge success by your cost per acquisition and revenue, fix tracking before scaling and produce creative and landing pages in-house. All work is on rolling monthly terms with no lock-in.
Pairs well with
Which Services Work Well Alongside This One?
These services share data and a plan with this one, and together they get more done.
Conversion Rate Optimization
Testing grounded in research that gets more leads and sales from traffic you already pay for.
CRO auditsA/B testingLanding pagesSocial Media Marketing
Organic posts and paid social that attract buyers and feed them into a single funnel.
StrategyContentPaid socialSearch Engine Optimization
Technical repairs, content and links that turn search traffic into sales.
Technical SEOOn-pageLink building
Talk to the team
What Is Holding Your Growth Back?
Let us know where marketing, operations or technology is getting in the way. Every message goes to a senior specialist, who replies with a practical next step within one working day.
- Nothing to sign
- A written plan within a week
- An answer within one working day